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Booking platforms have the great advantage of providing quick access to their huge user base.
Provided your accommodation complies with the algorithms, it can quickly attract the attention of a wide audience. However, this advantage literally comes with a price, the cost can be as high as 30 per cent per booking. In addition, you have limited control over the conditions under which you want to rent and your offer is immediately compared with thousands of other providers, leading to a downward price spiral.
Having your own website gives you complete control over the presentation of your accommodation. That sounds like an advantage, but with a bad site it is a big disadvantage.
By including a booking engine, you offer your visitors the same ease of use as on booking platforms, but without having to remit 30% per booking and without the control who you accept into your property under what conditions.
You will also have direct contact, without third parties, with your guests.
However, your own website does not attract new guests on its own, which requires additional marketing. In the short term, you can reach new customers through paid Google adwords campaigns, by making use of the many forums and groups on social media in which you can attention.
To work a self-selling/self-learning reputation of your site in the longer term, your site must meet a number of technical requirements. Good SEO is required and submission to as many (free) review sites as possible is a minimum requirement.
Returning guests and word of mouth also help.
A hybrid approach often leads to the best results.
If you start immediately with your own site that meets the requirements, time will work in your advantage.
After a few months, you will start to see the fruits of indexing your site by the larger search engines and AI robots.
During the first few months, you can lean more heavily on the expensive platforms.
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